“Additionally, descriptions do not appear for ads when viewed up close.” (It’s wise, of course, to use keywords in your title.)įor description, you get up to 500 characters, but know that “descriptions do not appear when viewing the Pin in the home feed or search feed,” according to Pinterest. Experts recommend an aspect ratio of 9:16, with a minimum size of 1080×1920.įor Pin titles, you can enter up to 100 characters, with the first 40 actually showing in feeds, depending on device. It’s wise to keep images simple and vertically aligned so they’re easy to see on mobile. If your image isn’t high quality and engaging, you risk getting lost in the shuffle. Much like Instagram, Pinterest is all about the visuals. This process can take up to 24 hours, so don’t panic if it takes a day for your ad to be live.Īn example of how ads look when browsing the Pinterest site (Image: Pinterest) 1. Pro tip: All ads are reviewed by the Pinterest team to ensure advertising guidelines are being followed. Once everything looks good, it’s time to launch your ad. After that, you’ll select the dates for your campaign, add your budget, and set a maximum bid.įrom there, you’ll decide which Pin you want to promote in your campaign (make sure the Pin’s name is accurate and that it links to the proper URL). Next, you’ll enter your ad group details and make selections for things like your budget, targeting, and the run dates of your campaign. Once you create a business account, you go to the Ads dropdown menu on and select “Create ad.” Then you’ll choose a campaign goal based on the action you want people to take from your ad. Pinterest has made it pretty easy to get up and running on their ads platform. A look at creating an ad from an existing Pin on Pinterest Using Pinterest Ads Manager to promote your content
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